P&G Has Developed and Purchased Huge Databases and Has More

P&G has developed and purchased huge databases and has more than 30 million consumers in its current database. P&G routinely mines the information in the database to uncover potential buyers whose characteristics match those of their current customers for a given product and brand. What technique is P&G using?

A) skimming
B) searching
C) prospecting
D) relationship marketing
E) converting

Correct Answer:

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