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    Advertising and IMC Principles
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    Exam 16: Direct-Response
  5. Question
    Which Type of Offer Asks for a Direct Sales Response
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Which Type of Offer Asks for a Direct Sales Response

Question 111

Question 111

Multiple Choice

Which type of offer asks for a direct sales response?


A) secondary offer
B) indirect offer
C) one-step offer
D) two-step offer
E) primary offer

Correct Answer:

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