Which of the Following Is NOT a General Guideline That

Which of the following is NOT a general guideline that applies to message development in direct marketing?

A) The message should contain clear comparisons or details about purchase decision factors.
B) The message should counter consumers' reluctance to buy.
C) The message should reflect whether the offer is a one-step offer or a two-step offer.
D) The message must, by law, include information about a return policy.
E) The more individually targeted the message is, the better.

Correct Answer:

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