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    Advertising and IMC Principles
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    Exam 14: Media Planning and Buying
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    The Measure of Gross Rating Points (GRPs)doesn't Include Any Waste
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The Measure of Gross Rating Points (GRPs)doesn't Include Any Waste

Question 147

Question 147

True/False

The measure of gross rating points (GRPs)doesn't include any waste coverage or audience members outside the target audience.

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