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    Advertising and IMC Principles
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    Exam 14: Media Planning and Buying
  5. Question
    The Broadcast Coverage Area for Television Is Called a Designated
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The Broadcast Coverage Area for Television Is Called a Designated

Question 97

Question 97

True/False

The broadcast coverage area for television is called a designated marketing area (DMA)and is referred to by the name of the largest city in the area.

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