Multiple Choice
Which is a method of comparing media vehicles by estimating the cost of reaching 1 million households based on a program's rating points?
A) cost per point (CPP)
B) cost per thousand (CPM)
C) cost per prospect (CPP)
D) brand development index (BDI)
E) category development index (CDI)
Correct Answer:
Verified
Correct Answer:
Verified
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