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    Advertising and IMC Principles
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    Exam 14: Media Planning and Buying
  5. Question
    What Is the First of the Four Basic Steps in Media
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What Is the First of the Four Basic Steps in Media

Question 128

Question 128

Multiple Choice

What is the first of the four basic steps in media planning?


A) developing a media strategy
B) setting media objectives
C) analyzing metrics
D) identifying the target audience
E) purchasing media

Correct Answer:

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