Recently, Advertisers Were Upset Because Some Magazines Were Reporting Circulation

Recently, advertisers were upset because some magazines were reporting circulation figures to be higher than they actually were. Which of the following best explains why advertisers were upset?

A) Any negative publicity for a magazine will reflect poorly on their brands because they are supporting that publication.
B) Falsifying circulation figures will hinder future distribution for a magazine.
C) Inflated circulation figures from just a few publications make the entire industry suspect.
D) Magazine advertising rates are based on circulation figures.
E) It generated negative publicity among consumers, which are the advertisers' target market.

Correct Answer:

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