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    Advertising and IMC Principles
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    Exam 12: Traditional Media
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    Communication Directed at an Audience That May Not Fit the Advertiser's
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Communication Directed at an Audience That May Not Fit the Advertiser's

Question 98

Question 98

Multiple Choice

Communication directed at an audience that may not fit the advertiser's target market is called ________.


A) underwritten advertising
B) wasted reach
C) aperture
D) spillover
E) clutter

Correct Answer:

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