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    Exam 12: Traditional Media
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    What Does One Television Rating Point Represent
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What Does One Television Rating Point Represent

Question 40

Question 40

Multiple Choice

What does one television rating point represent?


A) 1 percent of the TV viewing audience
B) 1,000 TV households
C) 1,000,000 TV households
D) 1,000 TV viewers
E) 1 percent of the nation's TV households

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