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    Advertising and IMC Principles
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    Exam 11: Media Basics
  5. Question
    ________ Is the Strategy Based on Reaching People on the Run
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________ Is the Strategy Based on Reaching People on the Run

Question 98

Question 98

Multiple Choice

________ is the strategy based on reaching people on the run via their cell phones.


A) Viral marketing
B) Experiential marketing
C) Mobile marketing
D) Digital marketing
E) Guerilla marketing

Correct Answer:

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