Many Companies Are Finding That It's Both Cost Efficient and Productive

Many companies are finding that it's both cost efficient and productive to call on outsiders from around the world to solve problems their own researchers can't handle. The Internet provides a great mechanism for assembling the solutions. A new term to describe this strategy is ________.

A) market predicting
B) B2B e-commerce
C) problem sourcing
D) crowdsourcing

Correct Answer:

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