The Local Harley-Davidson Motorcycle Outlet Has Special Events on Saturday

The local Harley-Davidson motorcycle outlet has special events on Saturday mornings. Vintage bikes are shown, food is served, and some people travel more than 100 miles on their Harleys to be there almost every Saturday morning. The motorcycle outlet's marketing approach is successful because Harley-Davidson has become a ________ product.

A) fuzzy
B) cult
C) consumer-generated
D) LOHAS

Correct Answer:

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