Meagan Is Planning Her Wedding and Wants Everything to Be

Meagan is planning her wedding and wants everything to be just right, from the invitations and table settings to the ceremony and music selections. Because she feels overwhelmed by all of the information to sort through and the choices to make, she hires a wedding planner to make many of the decisions and purchases for her. Meagan's wedding planner is best described as a(n) ________.

A) innovative communicator
B) consumer surrogate
C) opinion seeker
D) key informant

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