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Which of the Following Data Collection Modes Would Be More

Question 11

Multiple Choice

Which of the following data collection modes would be more appropriate for research on a product requiring demonstration that is targeted to the business-to-business market as opposed to the consumer market?


A) CATI
B) business-to-business surveying
C) in-office interview
D) drop-off survey
E) mall-intercept

Correct Answer:

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