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    Integrated Advertising Promotion Study Set 3
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    Exam 8: Digital Marketing
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    Using Real-Time Location Data to Deliver Advertising Messages Based on a Person's
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Using Real-Time Location Data to Deliver Advertising Messages Based on a Person's

Question 18

Question 18

Multiple Choice

Using real-time location data to deliver advertising messages based on a person's proximity to a retailer's location is:


A) audience targeting.
B) geo-aware advertising.
C) geo-fencing.
D) geo-targeting by DMA.

Correct Answer:

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