Multiple Choice
If an advertisement appears on a television show three times and the show has a Nielsen rating of 12.3, the gross rating points (GRP) would be:
A) 4) 1.
B) 12.3.
C) 36.9.
D) there is not enough information to calculate the GRP.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q112: Retailers like newspaper advertising because it offers
Q113: Client budgets for advertising have exceeded the
Q114: Frequency is a measure of the impact
Q115: The recent shift in business-to-business advertising to
Q116: The number of households tuned into a
Q118: A continuous budgeting plan of advertising for
Q119: CPM measures the length of time an
Q120: In determining the optimal media mix for
Q121: Recency theory suggests a person must see
Q122: In terms of reach and frequency, the