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In a Television Advertisement, Chris Is About Ready to Lose

Question 193

Multiple Choice

In a television advertisement, Chris is about ready to lose a girlfriend because he did not purchase the right jewelry. A voice-over offers a solution, the jewelry is purchased at the advertised store and the girlfriend is now happy. This is which type of executional framework?


A) Slice-of-life
B) Testimonial
C) Fantasy
D) Informative

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