Multiple Choice
For a market segment to be viable, it should meet each of the following tests except the:
A) members of the market segment should be ambiguous.
B) market segment must be large enough to be financially viable to market with a separate marketing campaign.
C) market segment must differ from the population as a whole.
D) market segment must be reachable through some type of media or marketing communications.
Correct Answer:
Verified
Correct Answer:
Verified
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