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When Procter & Gamble Added a New Laundry Detergent in Asia

Question 77

Multiple Choice

When Procter & Gamble added a new laundry detergent in Asia called "Panda" to its current line of laundry detergents, the Panda brand would be considered a:


A) brand extension.
B) family brand.
C) flanker brand.
D) complementary brand.

Correct Answer:

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