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    Feeling Good After Making a Purchase from a Company with a Strong
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Feeling Good After Making a Purchase from a Company with a Strong

Question 96

Question 96

Multiple Choice

Feeling good after making a purchase from a company with a strong and positive image is an example of:


A) an impulse buy.
B) psychological reinforcement.
C) cognitive dissonance.
D) brand metrics.

Correct Answer:

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