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    Integrated Advertising Promotion Study Set 3
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    Exam 15: Evaluating an Integrated Marketing Program
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    By Using Different Toll Free Telephone Numbers or Different Internet
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By Using Different Toll Free Telephone Numbers or Different Internet

Question 27

Question 27

True/False

By using different toll free telephone numbers or different internet URLs, a company's marketing department can measure where a person saw a direct television ad or other direct marketing promotion.

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