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With Regard to Copytesting, the Current Thought by a Number

Question 35

Multiple Choice

With regard to copytesting, the current thought by a number of marketing professionals is that the test:

A) favors affective approaches over rational approaches.
B) inspires creativity.
C) is necessary primarily because of the issue of accountability.
D) is not really useful, but necessary because of demands of creatives.

With Regard to Copytesting, the Current Thought by a Number

Multiple Choice

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