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    When a Brand Is Associated with a Major Sporting Event
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When a Brand Is Associated with a Major Sporting Event

Question 192

Question 192

Multiple Choice

When a brand is associated with a major sporting event without any intentional or indirect effort on the brand's part, it is which form of marketing?


A) Stealth
B) Direct ambush
C) Incidental ambush
D) Indirect ambush

Correct Answer:

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