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From a Company's Perspective, the Primary Benefit of Using Cookie

Question 69

Multiple Choice

From a company's perspective, the primary benefit of using cookie technology is it allows the marketing team to:


A) gather information about where a consumer has been on the company's website, how long they were there, and what they did.
B) know what other sites a person has visited on the internet.
C) prepare specific marketing messages and emails to consumers based on their browsing behavior.
D) know who has visited the company's website.

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