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  3. Study Set
    Consumer Behavior Buying
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    Exam 3: ++Perception
  5. Question
    Which Term Refers to Perception That Is Below the Level
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Which Term Refers to Perception That Is Below the Level

Question 60

Question 60

Multiple Choice

Which term refers to perception that is below the level of the consumer's awareness?


A) Perceptual vigilance
B) Relative difference
C) Subliminal perception
D) Attention

Correct Answer:

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