Short Answer
A Product by Any Name
-In the next five minutes, list as many names as you can think of that fit each criterion.
a. Easy to say, spell, and recall
b. Communicates major product benefits
c. Suggests product uses or special features
d. Distinctive enough to set the product apart from competing brands
Correct Answer:
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a. Easy to say, spell, and recall (Tide ...View Answer
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Correct Answer:
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