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  3. Study Set
    International Marketing
  4. Exam
    Exam 17: Marketing Services and Projects Overseas
  5. Question
    Because Services Cannot Be Saved or Stored, It Is Necessary
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Because Services Cannot Be Saved or Stored, It Is Necessary

Question 7

Question 7

True/False

Because services cannot be saved or stored, it is necessary to devise strategies to cope with fluctuating demand. This characteristic of services is referred to as simultaneity (inseparability).

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