When Selecting and Managing a Channel Intermediary in Another Country

When selecting and managing a channel intermediary in another country, there are several guidelines a company should consider. Which of the below is NOT one of these guidelines?

A) Maintain control over the marketing strategy for your product
B) Select distributors rather than them selecting you
C) Look for distributors with a track record of developing markets rather than those with a few good contacts
D) Treat local distributors as short-term vehicles of convenience
E) Create links between each of your national distributors

Correct Answer:

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