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    International Marketing
  4. Exam
    Exam 13: Modifying Products for International Markets
  5. Question
    Although the Modification of Products Involves Extra Costs, the Costs
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Although the Modification of Products Involves Extra Costs, the Costs

Question 38

Question 38

True/False

Although the modification of products involves extra costs, the costs can be more than offset by enhancing the appeal of the product to a wider market in the target overseas country.

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