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Although It Has a Strong Customer Base, Sato Japanese Restaurant

Question 47

Multiple Choice

Although it has a strong customer base, Sato Japanese Restaurant rarely attracts customers by methods other than word-of-mouth communication. The manager believes this can be explained by the restaurant's location in a rough area in the city and its run-down appearance. In other words, potential customers are most concerned about


A) reliability.
B) assurance.
C) responsiveness.
D) tangibles.
E) empathy.

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