When Starbucks Decided to Expand into the International Markets of India

When Starbucks decided to expand into the international markets of India, Japan, and Argentina, management realized that there would be significant differences in the standards of living, credit, buying power, and income distribution in those countries. Starbucks is currently examining the ____ forces in its environmental analysis.

A) economic
B) cultural
C) ethical
D) technological
E) legal

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