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When Developing a Public Relations Strategy, the Timetable Should Be

Question 68

Multiple Choice

When developing a public relations strategy, the timetable should be designed so that the message


A) reaches the general public before trade audiences
B) is only released once opinion leaders have endorsed it
C) is spread after an advertising campaign has been launched
D) does not precede the product's availability
E) reaches opinion leaders in advance of the public

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