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    Advertising in Action
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    Exam 11: Direct Response Media
  5. Question
    One Element of a Successful Telemarketing Is to
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One Element of a Successful Telemarketing Is to

Question 61

Question 61

Multiple Choice

One element of a successful telemarketing is to


A) read the script verbatim
B) focus on new customers
C) establish rapport and gain attention quickly
D) use long sentences
E) treat all customers identically

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