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    Advertising in Action
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    Exam 11: Direct Response Media
  5. Question
    In Comparison to Magazines, Direct Mail
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In Comparison to Magazines, Direct Mail

Question 40

Question 40

Multiple Choice

In comparison to magazines, direct mail


A) needs more research
B) must solicit support from newspapers
C) costs less per exposure
D) must grab attention without editorial assistance
E) doesn't need to be as attractive

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