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    Advertising in Action
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    Exam 11: Direct Response Media
  5. Question
    Direct Mail Is a Form of Advertising Communicated to Prospects
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Direct Mail Is a Form of Advertising Communicated to Prospects

Question 87

Question 87

Multiple Choice

Direct mail is a form of advertising communicated to prospects via


A) statement stuffers
B) television
C) catalogues
D) telecommunications
E) the postal service

Correct Answer:

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