McCain's Launched Their "Share Something Good" Campaign That Involved Simpler

McCain's launched their "Share something good" campaign that involved simpler more wholesome ingredients, new packaging, and suggesting new ways to enjoy their spicy potato wedges. The objective of the campaign was to

A) displace all of their competition in the frozen foods category
B) replace sales in other products they offer currently in decline
C) improve consumer perception of their specific product
D) reduce the cost of goods and increase profit

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