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    Advertising in Action
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    Exam 9: Broadcast Media: Television and Radio
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    A Frequency Discount Is Usually Earned When Buying Television Time
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A Frequency Discount Is Usually Earned When Buying Television Time

Question 14

Question 14

Multiple Choice

A frequency discount is usually earned when buying television time as


A) a minimum number of spots over a specified period of time
B) seasonal advertising
C) package plans
D) continuous advertising
E) volume advertising

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