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Television Offers High Reach Potential and Relatively Low CPMs, but in Real

Question 51

Multiple Choice

Television offers high reach potential and relatively low CPMs, but in real spending terms, it is very expensive. The cost of a 30-second commercial during a Stanley Cup Playoff game on CBC can be as high as


A) $110 000
B) $20 000
C) $125 000
D) $52 000
E) $45 000

Correct Answer:

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