Multiple Choice
Frequency refers to
A) the type of TV commercial
B) the length of an advertising campaign
C) the average number of times an audience is exposed to an advertisement
D) the delivery schedule of a newspaper or magazine
E) the total number of potential audience
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q29: GRPs = Reach x Frequency
Q30: In advertising, a "hiatus" is when<br>A) consumers
Q31: When time and space are purchased in
Q32: When a target market can be narrowly
Q33: An even media schedule refers to the
Q35: Describe the percentage-of-sales method of budgeting.
Q36: Explain how the degree of uniqueness of
Q37: CPM is defined as<br>A) creative per media<br>B)
Q38: One of the factors that can affect
Q39: A media planner recommends a particular medium