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    Advertising in Action
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    Exam 5: Creative Planning Essentials
  5. Question
    In a Testimonial Advertisement, the Message and the Product Are
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In a Testimonial Advertisement, the Message and the Product Are

Question 86

Question 86

Multiple Choice

In a testimonial advertisement, the message and the product are usually presented by


A) cartoon characters
B) a celebrity
C) actors
D) professional models
E) a typical real-world user

Correct Answer:

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