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    Enterprise Systems
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    Exam 12: Customer Relationship Management
  5. Question
    CRM Systems Must Be a Part of the Overall Corporate
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CRM Systems Must Be a Part of the Overall Corporate

Question 27

Question 27

Multiple Choice

CRM systems must be a part of the overall corporate strategy and must never focus on just being a ________ solution.


A) marketing
B) data conversion
C) technology
D) tactical

Correct Answer:

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