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To Keep Track of the Latest Developments in Computing, Lenovo's

Question 29

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To keep track of the latest developments in computing, Lenovo's research centers are located in China, the United States, and Japan. Also, to benefit from low-cost labor and reduced shipping costs, the company's manufacturing facilities are in Mexico, India, and China. Lenovo's products are the same for its domestic and foreign markets. Which strategy does Lenovo follow?


A) a transnational strategy
B) a multidomestic strategy
C) a localization strategy
D) a global-standardization strategy

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