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Ads for Brita LED Lightings Use Comparative Advertising to Emphasize

Question 48

Multiple Choice

Ads for Brita LED Lightings use comparative advertising to emphasize the benefits of using LEDs over CFLs.The ads emphasize that LEDs last longer,consume lesser energy,and need to be replaced fewer number of times than CFLs.In this case,what kind of appeal is used by these ads?


A) Admiration
B) Vanity and egotism
C) Health
D) Profit

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