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When Avril Wanted to Purchase a Birthday Card for Her

Question 81

Multiple Choice

When Avril wanted to purchase a birthday card for her husband,she went to three stores and spent two hours reading over 100 cards before selecting the perfect one.This card,which costs $3.25,is properly designated as a high-involvement product because of _____ involvement.​


A) product
B) ​situational
C) ​shopping
D) enduring

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