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  3. Study Set
    MKTG
  4. Exam
    Exam 2: Strategic Planning for Competitive Advantage
  5. Question
    In the Portfolio Matrix,a__________is in a Low-Growth Market,but the Product
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In the Portfolio Matrix,a__________is in a Low-Growth Market,but the Product

Question 74

Question 74

Short Answer

In the portfolio matrix,a__________is in a low-growth market,but the product has a dominant market share;it is an SBU that generates more money than it needs to maintain its market share.

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