Synergy Corp

Synergy Corp.is large seller of energy-efficient bulbs that uses extensive promotional strategies to stimulate sales.Synergy has noticed that a competitor is doing well and is steadily gaining a large market share.The marketers at Synergy want to counter the competitor immediately by increasing the sales of its bulbs.What quick step can Synergy take to stimulate the sales of its products?

A) Change the pricing strategy
B) Adopt new production techniques
C) Enter into new supplier contracts
D) Adopt a divesting strategy

Correct Answer:

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