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Gemini Inc

Question 8

Multiple Choice

Gemini Inc.has prepared a market plan for its air conditioners.The managers at Gemini have outlined several activities for their subordinates based on a marketing plan.The employees are required to finish these activities within specific time frames.The managers have also allocated a budget for each activity.In the context of marketing planning,which of the following concepts is illustrated in the scenario?


A) Divestment
B) Implementation
C) Diversification
D) Vertical integration

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