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When Does a Firm Fall into the Large Competitive Chasm

Question 51

Multiple Choice

When does a firm fall into the large competitive chasm between early adopters and early majority?


A) when it cannot attract technological enthusiasts to try the beta versions of its products
B) when it creates strong network effects during the growth stage
C) when it fails to successfully launch a mass-market version of its product
D) when the early majority create herding effects for its products

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