Multiple Choice
A blue ocean strategy differs from a low-cost strategy in that
A) the intent of a blue ocean strategy is not to be the absolute lowest-cost provider because a blue ocean must also increase perceived value.
B) the focus of a blue ocean strategy is on lowering the economic value created, whereas a cost-leader focuses on increasing the economic value created.
C) economies of scale are more important to a blue ocean strategy, while economies of scope are more important to a cost-leader.
D) a blue ocean's research and development focus is on process technologies, and a cost-leader's focus is on product technologies.
Correct Answer:
Verified
Correct Answer:
Verified
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